If you have considered starting a business from home, you may have contemplated, or at least come across the concept of network marketing. Network marketing — also known as multi-level-marketing — has had a bad rap over many years. Admittedly, some of it has been justifiable due to shady companies’ unscrupulous marketing and recruiting tactics.
According to the Cybercity Mommies website, multi-level marketing (MLM) is selling products by using independent distributors and allowing these distributors to build and manage their own sales force by recruiting, motivating, supplying, and training others to sell products. The distributors’ compensation includes their own sales and a percentage of the sales of their sales group (downline). Another description is any business where payouts occur at two or more levels; i.e., if you make a sale, both you and the person above you will get a portion of the proceeds. Most often, network marketing companies are MLM in nature.
What is less known by the general public is that several popular businesses today are based on a network marketing structure. You can find network marketing businesses in the following industries:
- Cosmetics and skincare
- Telephone services
- Real estate services
- Legal services
- Jewelry
- Tax services
- Educational toys
- Health care products, vitamins and other wellness-related products and services
- Financial services, insurance, mutual funds and credit cards
Tupperware, Mary Kay Cosmetics and Amway/Quixtar encompass elements of network marketing in their business models. A number of major corporations like Citibank and Warren Buffett’s Berkshire Hathaway have network marketing business operations.
Why is a network marketing business a good business to start?
There are many reasons to explore the network marketing avenue. Your initial investment is small and you can build the business in your spare time. Good network marketing companies provide training to distributors. When you recruit willing participants to start their own distributorship, you earn proceeds from their sales as well. As your downline grows, your passive income stream builds. Plus, you have a support system in your fellow distributors of other like-minded people who will encourage and assist in your efforts to grow and build your asset.
I am particularly supportive of the network marketing system (as long as it’s a reputable company) because for a few years I ran a business from scratch. I unwound the business after I realized I wasn’t going to make a go of it. Why? Well, as with many businesses, I was faced with high inventory costs, damaged inventory, geographic limitations, and the business didn’t make any money if I wasn’t there for specific operating hours. I had invested a fair amount of money to make a go of it, and I needed to invest an even larger sum of sum of money to keep it going and hope for any success. Realizing the challenges and the small odds of becoming successful with that business, I admitted I made a wrong choice in business model, but appreciated the lessons that stemmed from the experience.
As I was deciding the fate of my last company, I came up with a mental checklist of the ideal company to start in one’s spare time. Here are a few points from that checklist:
- Low up-front financial investment
- Manageable expenses
- Work the hours I choose
- Can ramp the business up at my chosen pace
- Fewer geographic limitations for marketing my wares
- Work from home or on the road using my computer (no need for “store hours”)
- No need to carry inventory for cost, storage and shipping reasons (electronic delivery or drop-ship is ideal)
- Access to mentoring and a support network
What I did not realize at the time I made my list was that I was describing the virtues of a network marketing company!
How do I choose a good network marketing company?
The very first thing is to ensure you have a passion for the products or services. If you aren’t convinced of the quality or the benefits of the products or services you are selling, most likely you will not get very far in the business. It also helps if you are a consumer of the products so you can guide your customers and train your distributors first hand (not to mention some people may be suspicious as to why you are in the business if you have never tried the products!). Also, be sure the network marketing company has a good training program and offers support to the distributors. This is your opportunity to go to a “business school” with real opportunity to apply the learning, so for the time you invest you want to learn useful skills. And, be sure there is an ability to build a community with your fellow distributors to enable a healthy exchange of ideas and feedback.
What is also important in your network marketing business is to build your marketing around your own style. Some people are very comfortable with the direct selling method. Others love to teach by seminar format. Still others enjoy online marketing. Whatever style works for you, make sure the network marketing business you join supports the way you want to build your business.
Personally, since I have a passion for money management, that’s the business I am in. I’m with a great program called Money Mastery For Life. Not only is it a fantastic money management system to get your personal finances in order, but they allow you to start your own business and capitalize on favorable tax treatments for businesses. This in turn increases your income (you keep more) and you have more to invest and spend. So, not only do I use the system happily because it’s helped me get my financial house in order, the business opportunity allows me to help others get their finances in order by introducing the Money Mastery For Life system to them. And, there is no inventory to store. How great is that?!?!
Money Mastery For Life is a relative newcomer to the network marketing scene compared to other players, but they offer training and there is excellent mentorship and a support network for the distributors. Would you like to find out more? Go to the Money Mastery For Life information site to receive free information — just check the “Business Opportunity” box (referral id. 50645). This program works in the US and Canada, and you can sell products and/or build your downline in either or both countries. If you have any questions, just post them as a comment and I will reply.